Live Lecture: Fri, 9:00am-12:15pm EST, 4 lectures total
Lecture Dates: Mar 1 / Mar 15 / Mar 29 / Apr 12, 2024 (2-week intervals between lectures)
Instructor: Rei Inamoto (I&CO)
Grader: TBD
Discussion: Slack Channel #branding-for-products-2024-discussions
We'll be posting discussion topics between classes on this channel. Your participation will be part of your grade so be active and thoughtful.
Contact: Slack Channel #branding-for-products-2024-support
This is where information and announcements about the logistics of the course (i.e. assignments, grading, etc) will be posted. Please post questions about the course on this Slack channel.
Image: Retro Future Ads by Moma Propaganda
<aside> 💡 Products are made in a factory, but brands are created in the mind. – Walter Landor
</aside>
The brand of a product can be as powerful as the interface of the product itself. In an era when anyone can copy and build a product, positioning and branding your product is as important as designing it.
This course is designed to help students understand the importance of branding for a product, its interface, and beyond.
We will cover the principles of brand strategy, positioning, and creative articulation of your product—both in visual and copy form—and how to build a brand for your product for the customer of the 21st century.
âś… Prerequisites: TECH5900. Students with no design training or background are encouraged to join.
In this course, you will: